The Uk’s only baked waffle

The tiny, rural village of Tregroes, is a fitting home for 40 years of artisan waffle production that all started when Dutchman Kees Huysmans visited and never went home.
Falling in love with the beautiful Teifi Valley and learning to speak Welsh, his waffle craftsmanship has today grown to become a successful employee-owned cooperative.

Having collaborated with the team for nearly three decades, we have gained a profound insight and understanding of their product and its market potential.

Our recent support has included a complete brand audit aligned with their ambitions for growth.