Hallets Cider

Research / Brand Strategy / Brand Design

Initially a hobby born from a passion for craft cider making, Hallets Cider has grown into a multi award-winning product with an enviable, cult following amongst real cider aficionados.

Beautifully simple, this timeless and purposely focussed strategy behind our brand design reflects the ancient and typically French artisan process known as keeving. 

Hand-made using heritage apple varieties, once perfected produces a cider that retains much more of the apple’s ‘terroir‘ (character) than other, more commercial products.

It’s incredibly difficult agreeing a shortlist, let alone a winner, but what struck us about Hallets, apart from the sheer deliciousness of its cider, was how Andy Hallett, a former engineer, had turned himself from hobby cidermaker into a real pro who makes much of his equipment himself.

His handsomely packaged Real Cider, for which he employs a traditional technique known as keeving, is the kind of bottle you could put on the table.

My fellow judge Jack Adair Bevan and I really hope you do, because if there was such a term as fine cider – and there should be – this would be it.

Guardian Drinks Writer & BBC 4 Food & Farming Awards judge – Fiona Beckett

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