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When reaching out to an audience of 16-19 year olds, out-of-home media (including city centre billboards and transport advertising) had traditionally been our client’s preferred channel of choice.
This year however, with a nation in perpetual lockdown, greater emphasis was aimed at a more direct marketing solution with a series of paid, on-line advertisements and targeted social media messaging.
Planning a 6-month strategy parallel with our client’s business, we developed a range of flexible messages that coincided with key dates in the education calendar as well as updates relating with COVID developments.
During the summer months, the campaign was also backed up with two further subsidiary campaigns. One that specifically targeted parents/guardians of teenagers, whilst the other was geo-targeted to teenagers in five main cities where MPCT have recently opened new colleges.
Platforms
Facebook, Instagram, Snapchat, YouTube, TikTok, Metro, The LAD Bible, TimeOut and Digital Spy.
Results
The campaign has amassed over 50,000 new visits to the MPCT website, with an average of 200+ advert clicks per day; numbers that are significantly higher than the forecasted results rate average identified at the start of the digital campaign.
More of our work from MPCT
See our Video Production for the MPCT Campaign!
Learn more about our website for MPCT
