MPCT

The Making of You.

The Military Preparation College for Training (revised as the Military Academy) is a unique training college that helps 16+ year olds to develop their vocational qualifications, fitness and employability skills to help prepare them for employment or help achieve a career in the armed forces.

Established in South Wales by ex-military staff they have grown exponentially to well over thirty centres across the UK.

Assisting them with their growth strategy, our task was to help create wider brand awareness and conversion uptake targeted specifically to new recruits joining with each new centre expansion.

Project Expertise

Brand Design

Web Design

Web Development

Digital Marketing

Film & Photography

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MPCT – Digital

MPCT’s website is a high content, multi-framework platform that contains many different forms of information and resources focussed across many different audiences.

Presenting the vertical pages and UX design, the next stage of the development process converts the design to a working prototype with UI design highlighting key messages and activation journey.

Promoting the launch of the new website and individual centres, we delivered a comprehensive digital marketing plan and targeted social media campaigns.

Product Deliverables:

Large content-based website
Multiple frameworks for Head Office, College, Young Leaders, Sports, and Schools.
Resource areas
Videos
Location search
Stories
Blogs
Animations
SEO content audit
Social media digital campaign

Phase 2 Site Performance Audit:

Analytics review
Page speeds
Call to action (CTA) review
UX and UI review
Content review

MPCT – 3D & Motion

Establishing an extensive library of quality images and video content was critical to creating our campaigns.

Touring several of their centres, we interviewed a selection of students and staff, getting to know their backgrounds and their individual journeys to why they chose to join MPCT.

It was important that we provided an honest account and equal representation to each individual centre.

Production was led by our in-house team with additional drone camera and audio support.