Fiddes

For Beautiful Wood.

Established in 1896, Fiddes Wood Finishes are renowned by specialist wood restoration companies and manufacturers around the world.

With a successful introduction into online marketing, Fiddes ambition was to expand awareness and growth by reaching out to a wider, retail audience.

To achieve this required extensive research, brand audit and a creative strategy that consolidated their extensive product portfolio whilst creating a more cohesive and attractive appeal that focussed on the quality and main purpose of their products together with their brand heritage.

“We’ve worked with Celf Creative for over two decades.
They’re also customers, so are passionate about our products and know them inside out.
They have been instrumental in helping us to grow, strengthening our appeal and visibility across trade and retail environments”.

“It’s perfect having all of our design needs in one place! “

Robert Fiddes

Project Expertise

Brand Audit

Brand Design

Packaging Design

Web Design

Web Development

E-commerce

Digital Marketing

3D Product Design

Photography & Video Production

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Fiddes E-commerce Website

As well as improving their product display and online shopping experience, another key objective was to point customers towards buying more locally to stores through a network of retailers across the UK and beyond.

Technology: WordPress, Stripe, PayPal, WooCommerce, E-Commerce, Responsive.

Background: Fiddes’ earlier site pulled together their extensive list of trade-specific products and associated decorating sundries. Being around ten years old, the tech needed reviewing together with the customer journey.

Result: With a unified presentation, category listing and catalogue navigation menu, the result provides a more intuitive user journey with easier exploration throughout the website.
Additionally, this helped to deliver an improved search facility and faster page loading times which, when linked with social media platforms all helps to enhance the customer experience.