BrandStrategy&BrandDesign
Brand Strategy
Put simply, the objective for a creating a brand strategy is to help let customers know that your brand exists, its purpose and what best defines it.
Developing a brand strategy considers fundamental questions;
What are your brand’s objectives?
How does your brand compare with its competitors?
How does your brand engage with its customers?
How well are these communicated?
Understanding the answers to these questions will help to define your brand’s mission.
Always fluid, a brand strategy will provide a clearer picture that can help propel stronger outcomes; both internally within an organisation and externally with your customers.
Celf Creative supports small and large organisations helping to improve their brand’s mission and communications, providing a complete spectrum of associated services.
Brand Design
A result of the brand development process, brand design continues the physical structure of the brand architecture in terms of display and presence.
To use the idiom, ‘Form follows function’ the brand architecture is built to capture the full embodiment of your brand values and future vision.
Main attributes include; brand naming, tone of voice, creative copywriting, typographic styling, colour and shape.
Where fashion is always fluid, we consider the long-term, creating brands with strong foundations.
