Cover + Protect

Research / Brand Strategy / Brand Design

A project that was commissioned by an experienced team of insurance experts with an unrivalled knowledge of their market. Their mission; to become the country’s leading discount broker through providing a commission-free service with no fees and reduced premiums with an evolved process for ease of application.

Working in collaboration with the team and with thorough research of the market, we established the name Cover + Protect with the supporting line, For work, For Play, For life that summarised their service whilst covering their markets.

We also developed the slogan, No Commission. No Fees. No worries when you buy online. A message that cuts straight to their USP’s.

We communicate our messages further by creating a bold, clear and timeless identity platform. One that distinguishes the product within a competitive market, promotes the company values and engages the audience’s trust.

Upon successful delivery of this product, we were commission to extend the same thinking and approach to a range of other similar products.

Product mission statement




Company mission statement

Brand progression



Brand family

View more of our work for Cover + Protect

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Cover + Protect

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Compare My Insurance

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Compare Life Insurance

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