Web jargon explained
Web design and development includes technical terms that might appear complex or deceptively simple, yet each is essential to a project’s success.
Here’s a breakdown of some key concepts:
UX design (User experience)
UX Design focuses on how users perceive and interact with a product, emphasising how easily a user (or customer persona) can navigate and understand it. UX Design is crucial for both internal and external users, ensuring that content is relevant and easy to find. This is fundamental to the design, conversion rate, and overall success of your brand.
UI design (User interface)
UI Design emphasises the visual elements that help navigation, considering factors like colour, typography size, animations and sometimes voice activation.
These elements are essential for ensuring accessibility and inclusivity.
Web prototype
A website prototype is a working mock-up that incorporates both UI and UX design and considers all other visual attributes associated with brand presentation.
It goes beyond visual concepts by showing how the website is intended to function before the coding process begins.
SEO (Search Engine Optimisation)
Search engine optimisation is the practice of increasing a website’s traffic.
On-page SEO
Ensures your web pages rank highly by targeting specific keywords that your audience searches for. It involves optimising title tags, headings, and meta descriptions to include these keywords.
Off-page SEO
Involves building relevant backlinks from other sites to yours, enhancing your site’s authority and ranking.
Technical SEO
Ensures that your site runs smoothly and is easy for search engines to crawl (understand) and index (store) in their databases to display in search results.
Paid Search Advertising
Allows companies to place their ads at the top of relevant search engine results pages (SERPs).
Pay-per-click (PPC)
Is a common form of paid advertising, where companies only pay when someone clicks on their ad.
The quality of an advert can influence how well it performs compared to similar ads.
