IAAF World Half Marathon 2016
Brand Identity ⁄ Design ⁄ Website Design & Development ⁄ Print Procurement
With all eyes focussed on Britain’s Mo Farah, who finished the race taking the bronze medal, the IAAF Cardiff World Half Marathon was deemed a great success in spite of the unfortunate and poor weather conditions that rained across the City and its Bay.
Part of the successful bidding process team, CELF was an essential component from the outset, establishing the Brand Identity platform from launch that spanned across all mediums required for the event.
With the website providing the main media portal and race day information point, it averaged circa 100,000 visits on the eve of the event alone.