Cardiff Castle

Brand Strategy


Cardiff Castle is one of Wales’ leading heritage attractions and a site of international significance. Located at the heart of the capital city of Wales and set within beautiful parklands, the Castle’s walls and fairytale towers conceal 2,000 years of history.

Working with Cardiff Council during a period of restoration and renovation that included a brand new visitor centre, Celf developed the complete Brand Strategy that included way-finding design and signage procurement.

It also included the integration and upgrade of exterior highways and works that initiated to formalise the Castle Quarter.

3D Motion Animation


A dynamic, animated fly-through, created to travel through this scaled 3D model in real time

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