The Cake Academy, Easter Simnel Cake
Packaging ⁄ Branding ⁄ Design
Eaten during the Easter period, Simnel cakes are a favourite mainly in the UK and Ireland.
It is a light fruit cake with two layers of almond paste or marzipan, one in the middle and one on top that is toasted.
Developed specifically for Tesco, Celf created The Cake Academy’s identity and corresponding packaging.