E-commerce
E-commerce
We help you monetise your web presence with extensive skills in e-commerce integration and development.
From the smallest online shop to advanced, large-scale e-commerce catalogues with rich functionality – we deliver the details that matter for maximising sales conversions, integrating data, stock and payment processes, and delighting customers with a great experience.
Selected projects
What are the benefits of having an e-commerce website and how does it help convert traffic into revenue?
E-commerce websites enable businesses to massively extend their addressable market and capitalise on the intent of visitors to purchase products and services.
- The ability to sell products 24/7 without geographical constraints lets you generate revenue even when your physical store/s is closed.
- Potential customers from anywhere in the world can discover and purchase your products or services.
- You can showcase a much wider range of offerings compared to a physical store. This expands market reach and allows you to cater for specific niches or target diverse customer segments simultaneously. And there’s no rent, rates, utilities or staffing costs.
- Customer expectations demand the convenience of browsing and buying online, saving them time and effort and potentially combining this with a physical store visit to create a hybrid experience.
- Customers also enjoy the flexibility of interactive and immersive e-commerce environments that let them compare products, visualise how they work in certain scenarios, read reviews, etc.
- E-commerce platforms generate valuable customer insights through built-in analytics tools that track behaviour, preferences and purchasing patterns. These can feed into improved marketing strategies, product development and customer personalisation.
- Common e-commerce features like customer accounts and order histories, can also help drive long term repeat business and even the execution of loyalty programmes.
- E-commerce is also the natural call to action for digital marketing activities that target people looking for your products and services. This optimises success and ROI from email campaigns, social media marketing, PPC advertising and SEO efforts.
- Automation of retail processes is a major benefit of e-commerce, with integrated inventory management enabling you to track stock levels, manage product variations and restock efficiently. E-commerce websites also integrate with secure payment gateways to support a range of payment options – enhancing customer satisfaction and reducing purchasing barriers.
