CGI 3D product modelling uses powerful software and the specialised skills of our 3D animators to create a digital representation of a physical product. CGI stands for computer generated imagery, and is the same technology popularised by movie makers such as Pixar and DreamWorks.

CGI 3D product modelling allows brands to create highly accurate, detailed and realistic visualisations of their products before they are physically produced. These designs (or models) feature the exact shape, size, texture, colour, and other important features of the products they depict, and can be viewed from multiple angles and animated to show how they function in real life.

CGI 3D product modelling allows brands to quickly and easily make changes to their product designs without having to physically create new prototypes – something that’s less time-consuming and expensive than using traditional product design techniques. It also allows products to be showcased in many different environments and contexts, and applied to digital marketing campaigns, e-commerce catalogues and VR/AR experiences.

Product ideation: 3D models afford complete flexibility of experimentation and exploration during the design process.

Prototyping: Accurate virtual prototypes of products can be tested and refined before physical prototypes are created, saving significant time and resources.

Digital marketing and advertising: CGI 3D product modelling helps create realistic, high-quality images and videos of products, and how they are used, for digital marketing materials and campaigns.

E-commerce: CGI 3D product models are central to immersive product experiences in online web catalogues and apps. Customers can view products from all angles, zoom in to see details, and even see how products might look in their own homes or workplaces.

Manufacturing and production: 3D models created through CGI 3D product modelling can guide the manufacturing process (e.g. creating product moulds) ensuring that finished products follow precise specifications.

Packaging design: CGI 3D product modelling can be closely aligned with the design of product packaging. Learn more about our Packaging design services.

Good photography can be a useful way of displaying your product for marketing purposes in a specific environmental context or mood. However it is generally less flexible, consistent and cost effective than CGI 3D product modelling.

CGI 3D modelling allows the creation of highly flexible product visuals that can be easily modified as needed. And whereas traditional product photography often requires multiple shots of a product from different angles, CGI 3D product modelling supports a virtually endless selection of perspectives. Changes to the product do not require new photo shoots!

3D modelling also ensures complete consistency in how the product is visualised. Once a model is created, it can be used to generate any necessary images or animations. These can adopt the same or different lighting, camera angles and other variables. Traditional product photography struggles to achieve exact consistency, particularly between shoots.
Finally, CGI 3D product modelling is arguably better value for money than traditional product photography because of its reuse and repurpose potential. The cost of a single photo shoot may be less, and the initial results faster, but the equivalent investment made in an identical CGI 3D product model offers greater returns – particularly for large or complex products.