Digital Marketing
A well-executed digital campaign can be a powerful strategy for building brand awareness, driving customer engagement, and boosting loyalty.
The key to a successful campaign lies in balancing consistency with creativity, ensuring that the quality of the content not only aligns with the brand’s voice but also speaks directly to its intended target audience.
By tailoring the content to the unique preferences and behaviours of each platform’s audience—whether through text, visuals, or multimedia—brands can maximise the impact of their campaigns.
Furthermore, tracking engagement metrics allows to gauge the effectiveness and refine strategies for future campaigns.
What we offer:
- Digital campaigns and strategy
- Campaign creative and production
- Media planning and buying
- Creative and content writing
- SEO strategy
- Data & analytics
- Campaign reporting
Segments:
Website – Banner Advertising
Banner Advertising
Banner advertising refers to a rectangular graphic display used on websites or online platforms, often positioned at the top, bottom, or sides of a web page. These ads come in two main orientations:
Leaderboard: A horizontal banner usually placed at the top or bottom of a webpage. Skyscraper: A vertical banner displayed along a webpage’s sidebars.
Banner ads are typically image-based or animated, with minimal text, making them visually engaging and effective at capturing attention. They serve two primary purposes:
- Brand Promotion: Increasing brand visibility and awareness.
- Driving Traffic: Encouraging visitors from the host site to click through to the advertiser’s website or landing page.
Due to their visual nature, banner ads are a popular form of online advertising across platforms, helping businesses target specific audiences. When well-designed, these ads can enhance click-through rates (CTR) by leveraging factors like eye-catching graphics, clear calls to action (CTAs), and strategic placement within high-traffic sections of web pages.
How Banner Advertising Works
Banner advertising functions similarly to traditional advertising, but the payment models used for online ads differ significantly.
Advertisers typically compensate the host website through one of three methods:
- Cost per Impression (CPM):
The advertiser pays for every instance the ad is displayed to a user, regardless of interaction.
- Cost per Click (CPC):
Payment is made only when a user clicks on the ad and visits the advertiser’s website.
- Cost per Action (CPA):
The host receives payment only when a user clicks the ad, visits the advertiser’s site, and completes a specific task, such as filling out a form or making a purchase.
Over time, banner advertising has evolved beyond traditional web ads to include more dynamic forms, such as Facebook Ads and Instagram Sponsored Ads.
Digital retargeting
Retargeting is a powerful strategy that helps brands stay top-of-mind for potential customers even after they leave the website.
By using cookies, retargeting tracks visitors who have interacted with your website or ads, enabling you to display relevant ads to them as they browse other sites. This not only reinforces brand messaging but also encourages customers to return and complete their purchases, effectively boosting conversion rates.
Retargeting ads can be served across a vast network of over 500 platforms, ensuring your brand reaches interested users through various channels.
Key display exchanges like Facebook, AppNexus, and DoubleClick allow for broad exposure, while native exchanges like Taboola and Outbrain provide more integrated ad experiences.
Working with top partners such as eBay, Microsoft Advertising Exchange, and AdThrive helps extend your reach to highly trafficked sites, making retargeting an essential component of a successful digital marketing strategy.
Digital out of home (DOOH) Advertising & POS
Traditionally, out-of-home (OOH) advertising has relied on static formats like posters and printed vinyl. However, the emergence of digital out-of-home (DOOH) has transformed the landscape, bringing greater flexibility and wider targeting capabilities.
The dynamic nature of digital screens, enhanced by programmatic targeting, allows brands to deliver creative, real-time messages tailored to specific audiences, locations, or times of day.
While traditional OOH remains effective for brand-building campaigns that benefit from consistent, large-scale messaging, DOOH excels in delivering targeted, measurable results.
This blend allows brands to maximise impact by supporting consistent messaging while taking advantage of digital technology’s ability to engage audiences more personally and responsively.
Social Media Campaigns
With the average person using seven different social networks each month, businesses need more than just a presence—they need a well-crafted strategy.
Platforms like Instagram, Facebook, TikTok, YouTube, and Pinterest offer powerful opportunities, but leveraging them effectively requires following best practices.
Defining your goals:
Clearly outline the goals: such as increasing brand awareness, generating leads, or boosting sales.
A well-defined goal shapes your social media strategy and provides direction.
Knowing your audience:
Understanding your target audience’s preferences and interests can help tailor content to their needs that will improve engagement and relevance.
Consistent branding:
Maintaining a consistent brand identity across all platforms will foster recognition and earn trust.
Using the same tone of voice, visuals, and messaging will create a cohesive experience.
Engaging content:
Whether informative, entertaining, or visually striking, incorporating a mix of images, videos, and text will help keep content diverse and engaging.
Analytics and monitoring:
Checking the performance metrics from web analytics to assess the effectiveness of a campaign will help to refine the strategy.
What we offer:
- Social Media campaigns and strategy
- Campaign creative and production
- Media planning and buying
- Dedicated content writing
- SEO strategy
- Data & analytics
- Campaign reporting
Segments:
Paid Social Media
A paid campaign offers the advantage of precisely targeting specific audience segments, directing traffic to your website for further exploration.
This approach not only drives immediate traffic but also provides valuable insights through data analytics, enabling brands to track customer journeys and behaviours.
One of the most powerful benefits is the ability to retarget* ads to visitors who have already engaged with your website, nurturing leads, and encouraging conversions over time.
This cyclical process of attracting, analysing, and re-engaging helps optimise marketing efforts, ensuring a more focused return on investment (ROI).
Organic Social Media
Organic social media works together with paid campaigns, allowing brands to expand on key messaging while providing more in-depth insights about the company, its values, and its products.
The content should be informative yet concise, confidently setting up the brand as a leader in the conversation.
Consistency in tone, presentation, and content delivery is critical, as it builds brand recognition and fosters trust among audiences over time.
When combined with paid campaigns, organic posts can reinforce the message, offering a more holistic view of the brand and encouraging deeper engagement and loyalty.
Benefits:
- Low-cost advertising
- Increased visibility
- Enhanced customer engagement
- Brand awareness and loyalty development
- Leadership in industry conversations
- Sales growth
- Competitive edge
To discover how we can help drive your business and brand awareness please get in touch using our enquiry form.
Case Study
MPCT
The making of you.
Background:
MPCT (Military Preparation College for Training) is a unique training college that helps 16+ year olds to prepare for employment including careers in the British Armed Forces.
Established in South Wales at the start of the millennium, they have grown exponentially to over 30 centres across the UK.
Campaign objective:
Having developed a comprehensive brand overhaul, we delivered several social media campaigns targeted to help increase visibility and awareness of the organisation and more specifically – take-up by young people.
Planning/activity:
- Geo-targeted campaigns that coincided with key dates in the education calendar were launched to ‘school leaver’ age groups in specific areas with MPCT centres across the UK.
- A parallel campaign was also targeted to their parents/guardians.
Platforms:
Facebook, Instagram, Snapchat, YouTube, TikTok, Metro, LADBible, TimeOut & Digital Spy.
Project Delivery:
Campaign messaging and design, film and photography production, campaign planning and delivery.
Results:
A typical area campaign amassed over 50,000 new visits to the MPCT website, with an average of 200+ advert clicks per day. (Significantly higher numbers than forecasted).
Case Study
Dragonbet
Introducing fire to Wales’ online bookmaking.
Background:
DragonBet is the online betting platform and a rebrand of the long-standing family business, John Lovell Racing.
Campaign Objective:
Having developed the DragonBet identity, we provide digital assets and strategic campaigns combined across social media and their website.
Example Campaign:
Introductory £20 Free Bets
Platforms:
Facebook, Instagram, Twitter, WalesOnline, MailOnline and Newsquest.
Project Delivery:
Creative design, campaign planning and delivery.
Results:
During the first two months of this campaign, more than 30,000 additional visitors came to DragonBet’s website from the digital marketing ads, which has resulted in over 5,000+ active accounts. All of which can be directly tracked and attributed to the digital & social media advertising campaign.
In both case studies, an holistic approach to planning the social media strategy paired with a focused creative strategy and regular communication between ourselves and our client, resulted in the successful execution of an engaging campaign, leading to a higher-than-forecasted number of website sign-ups.
Case Study
Stryker
Clinical communication.
Background:
To coincide with Sepsis Awareness Month and World Sepsis Day, Stryker EMEA Acute Care team commissioned a month-long campaign to highlight their Clinical communication and workflow platform ‘Vocera’, whilst helping the awareness of sepsis.
The campaign was based on insights from a case study highlighting a 400-bed hospital in Qatar that specialises in women’s and children’s health.
In March 2022, the hospital launched the Stryker Team Sepsis initiative, which significantly improved compliance for early antibiotic administration. The improvement reduced sepsis-related deaths, increasing compliance from 12% to 42% in just six months.
Campaign Objective:
- To increase sepsis awareness leading up to World Sepsis Day and to emphasise its status as a critical medical emergency, highlighting the need for rapid treatment (within an hour to improve survival rates).
- To promote the benefits of the hands-free product Vocera, including improved communication and collaboration among healthcare teams.
- The campaign was set up to reach healthcare professionals (predominantly nurses) and was geo-targeted to Bahrain, Ireland, Kuwait, Oman, Qatar, Saudi Arabia, the United Arab Emirates, and the United Kingdom.
Platforms:
LinkedIn (Paid and Organic).
Project Delivery:
Campaign messaging and design, campaign planning and delivery.
Results:
The campaign resulted in over 1,100 individual visits to the Stryker website’s Vocera landing page and generated more than 80 product inquiries directly attributed to the campaign.
To discover how we can help drive your business and brand awareness please get in touch using our enquiry form.
