The Toy Mascot Co

Research / Brand Strategy / Brand Design

The Toy Mascot Company has been designing and manufacturing custom made plush toys for clients which include; movie studios, charities, car dealerships, retailers, sports clubs and new business start-ups. 

A business that has grown over the last decade, the company felt that it was a good time to consider their brand position whilst reflecting the advances of materials and manufacturing possibilities.

Introducing a modern, quirky font against a bright, colourful palette helped to strengthen the brand character with a bolder, more distinctive and playful platform. 

The client further developed their own brand language and website in-house.

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