Ffolio. E- books from Wales

Brand Strategy / Brand Design

The Books Council of Wales is a national body funded by the Welsh Government which provides a focus for the publishing industry in Wales.

Establishing a brand-new digital platform for e-books, Celf supported the BCW team with a strategy that would help to showcase e-books from Wales when launching to the wider world.

Starting with a list of names and available URL’s, Ffolio (Welsh) became the obvious choice having three meanings related to the world of books; (1) refers to a single sheet of paper, (2) the method of folding sheets of paper and (3) being the size of a complete book.

With the benefit of the lowercase double ff orthographic ligature, it helped determine the styling, font choice and additional colourways. A real gift when seeking to establish a distinctive mark whilst establishing a clear and timeless framework for showcasing the publications online.

The website was further developed by Supadu who specialise in providing custom digital products for publishers.

More of our work for Ffolio. E- books from Wales

See our Marketing Campaign for Ffolio. E- books from Wales

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