Brains Bayside Lager

Brand Design / Packaging Design

Think Brains, think beer?
With a new CEO at the helm of their new brewery at Pacific Road, it was time to discover something new to add to their regular product line-up.
The introduction of a new lager!

With a working title of Pacific Road and a recipe in the can it seemed a straightforward task. But with the world’s largest brewer objecting to the name (due to a similar product association within their own portfolio) it was disappointingly back to the drawing board with some consumer market testing.

Several names were whittled down to a final three that together along with the designs were put across after the taste profiling.

And the the winner is…
Think Brains. Think Bayside Welsh Lager!


• Brand Design
• Packaging Design

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