Think Brains, think beer?
With a new CEO at the helm of their new brewery at Pacific Road, it was time to discover something new to add to their regular product line-up.
The introduction of a new lager!
With a working title of Pacific Road and a recipe in the can it seemed a straightforward task. But with the world’s largest brewer objecting to the name (due to a similar product association within their own portfolio) it was disappointingly back to the drawing board with some consumer market testing.
Several names were whittled down to a final three that together along with the designs were put across after the taste profiling.
And the the winner is…
Think Brains. Think Bayside Welsh Lager!
• Brand Design
• Packaging Design