In 1999 the newly built Millennium Stadium with its retractable roof, opened its gates to host the IRB Rugby World Cup. A decade and a half later, a major upgrade was implemented giving greater focus to corporate hospitality.
Working with the stadium’s marketing team and the construction company responsible for upgrading the internal fabric at the main hospitality level, Celf assisted to provide the direction and complete brand platform for delivering both the internal upgrades and associated marketing.
