FAW. More than a game
Strategy ⁄ Video Production ⁄ Design
"Football is the most participated, spectated and volunteered sport in Wales.
Football is a passion, a conviction, hobby, pastime; a love of life".
With manager Gary Speed in charge of the senior team squad, 2010 saw a new ‘white paper’ mandate launched at a press conference with an invited audience of dignitaries, media and local school children. The same children who were to appear in a video that was scripted to reflect Welsh football at one of its lowest and grassroots levels.
Deliberately low budget and low-tech, it wasn’t necessarily by accident that the film starts on a dark and wet mid-winter’s afternoon.
In an honest overview to the position of the game in Wales, it shoots straight from the heart with a story for great ambition, ‘Together, we are stronger’ pulled straight from the page.
The day before filming Gary, with his voice-over set to camera, we received the devastating news of his unexpected death.
The vision halted.
In celebration of his work and his life’s ambition, the script was later reignited with renewed heart and further still with a clearer, 2020 vision.
'More than a game', our response to the FAW's strategy for the development of the 'beautiful game' in Wales.