Cardiff European Capital of Sport
Design ⁄ Branding ⁄ Bid Documents
The European Capital of Sport is an award presented by the European Capital of Sport Association, one that has been given since 2001 for a period of one calendar year.
It is an award created with the intention to maximise the best European sports policies, sharing knowledge with one another and experience for getting a status of premium quality for all its members.
Representing a nation as well as a City, Cardiff’s objective was one of ethical commitment, conscious of the social function of sport having a linking factor between the physical well-being of individuals and general improvement in their quality of life, harmonious with their integration of society.
Celf assisted in delivering the successful bid document and following brand architecture.