What’s in a name?
Our previous sans-serif logotype set in open-spaced black capitals, represented CELF with a clear and straightforward approach.
Now, with expansion in both our business and our service models and with staff becoming partners,
we are further confident in our delivery and approach.
Celf, meaning ‘art’ in the Welsh language, now needed to be more reflective,
aligned with a stronger, more distinctive and more rounded identity.